A trademark is how you announce yourself to the marketplace. In addition to identifying your product, it conveys your reputation. Without proper planning, the perfect name, logo, or slogan could slip right through your fingers.

Hitchcock Evert has been consistently recognized as a Tier 1 law firm for trademark law in U.S. News & World Report's Best Law Firms in Dallas Fort/Worth.  We have the experience to help you avoid common pitfalls, the expertise to help you plan for long-term success, and the resources to make the pieces come together. We will help you develop a comprehensive branding strategy that will see your business through many changes. Whether you want to register a long-standing trademark, expand your business, or simply assess your portfolio, Hitchcock Evert can give you the support you need.

  • Strategic Development
  • Clearance
  • Strategy
  • Prosecution
  • Maintenance
  • Monitoring
  • Enforcement
  • Litigation
  • Licensing
  • U.S. and abroad